Further Sponsors Announced For Alec Baldwin Non-Profit Event

On Friday, January 27th, stage and screen actor Alec Baldwin will perform live for an audience in Western New York (WNY) to benefit local non-profit theatre company Road Less Traveled Productions (RLTP). Today, RLTP announced that Mercedes-Benz of Buffalo, located in Williamsville, NY, has joined the list of organizations offering support to the benefit event.

The Return of Alec Baldwin (a tip to Mr. Baldwin’s prior visits to Buffalo in support of RLTP), will occur on Friday, January 27, 2012, at the University at Buffalo (UB) Center for The Arts (CFA). Baldwin, a member of RLTP’s National Advisory Board, will appear on stage with 10 of WNY’s best actors to read the Clifford Odets’ play, The Big Knife . RLTP Executive and Artistic Director Scott Behrend will direct the reading.

Proceeds from the event support RLTP’s mission to develop and produce original works by WNY writers and theatre artists. To meet its mission, RLTP manages a set of strategic programs coupling area playwrights with established professionals. RLTP also operates an intimate 90-seat theatre in the historic theatre district of downtown Buffalo, NY. As many as 1,500 patrons are expected to attend the January 27 th benefit event. WBFO radio personality Bert Gambini will serve as Master of Ceremonies.

Regarding its decision to sponsor the event, Mercedes-Benz of Buffalo President Robert LaMastra said, “We are committed to supporting art and cultural development in our area. These organizations play an important role in our community’s future. Mercedes-Benz of Buffalo is proud to support Road Less Traveled in its efforts.”

RLTP Board of Directors Chairman Bernhard J. Huber thanked Mercedes-Benz of Buffalo for its support of the upcoming benefit event. “When our board members go out into the community asking for support, we always are grateful to encounter such a kind interaction and favorable response as has been the case with Mercedes-Benz of Buffalo. All of our supporters contribute in a measured and positive way to helping us achieve our mission to develop the writers and theatre artists of Western New York.”

Tickets for the 8:00PM reading (doors open at 7:30PM) are $75 and $60, depending on seating locale. A limited number of $250 VIP tickets – which include cocktails, dinner, and priority seating in the first five rows for the reading – are available. Tickets are available through Ticketmaster by phone at (800) 745-3000, online at www.ticketmaster.com , and at ticketing o utlets, including at FYE Stores in the McKinley Mall and Chautauqua Mall, Shea’s Performing Arts Center, and Wal-Mart locations in Buffalo and Rochester.

Tickets also are available at the UB CFA Box Office, Monday-Friday, 10:00AM-6:00PM and one hour prior to the performance. For ticket inquiries, please contact the UB CFA Box Office at (716) 645-ARTS (2787) . The UB CFA Box Office accepts cash, VISA, MasterCard, American Express, and UB Campus Cash. The CFA is located on UB’s North Campus at 103 Center for the Arts, Buffalo, NY 14260.

About Mercedes-Benz of Buffalo

Mercedes-Benz of Buffalo is an authorized Mercedes-Benz dealer based in Williamsville, NY. Privately owned and operated since 1933, we are proud to serve the Buffalo-Niagara area with quality cars and service. Visit www.mercedesbenzbflo.com for more information.

About Road Less Traveled Productions

Road Less Traveled Productions (RLTP) is a professional, not-for-profit theatre company founded in 2002 by Scott Behrend with Jon Elston. RLTP is dedicated to the development and production of new theatrical works by Western New York playwrights as well as presentations of esteemed modern dramas of outstanding literary merit. The Road Less Traveled Theater is located at 639 Main Street, within the Market Arcade Film & Arts Centre, in the Downtown Buffalo, NY Theatre District. Secure parking is available in the M&T Bank parking lot on Washington Street. Valid parking stubs will be refunded at the concession stand. For subscription and ticketing information, please visit www.roadlesstraveledproductions.org or call to make a reservation with the RLTP Box Office at (716) 629-3069. RLTP’s work is made possible through public funds from the New York State Council on the Arts, a state agency.

Photo Credit: Walter McBride/WM Photos